Getting an embroidered logo right starts before the garment reaches an embroidery machine. Clear artwork, sensible sizing, the correct garment and an agreed position all affect the finished result.
Start with the best logo file you have
Provide the original logo artwork where possible rather than a screenshot copied from a website or email signature. A supplier can then assess the artwork properly and prepare it for embroidery.
Why an embroidery file is different
An embroidery machine does not simply print an image with thread. The artwork needs to be converted into stitch instructions. Very small lettering, fine lines and complex detail may need adjustment so the finished logo remains clear.
Choose the logo position
Left chest is common for polos, shirts, sweatshirts, fleeces and jackets, but pockets, seams, zips and garment panels can affect the available space. Decide the position using the actual garment rather than assuming every style is identical.
Choose an appropriate size
Bigger is not always better. The logo needs to look proportionate on the garment and remain practical across the full size range. A logo approved on a large jacket should still make sense on the smallest garment in the order.
Confirm thread colours
Screen colours and thread colours are not identical. Where brand colour matching matters, provide recognised colour references if available and approve the proposed thread colours before production.
Check the garment fabric
Stable fabrics and lightweight performance fabrics behave differently under embroidery. The garment, backing and stitch construction need to work together. For some artwork or garments, print may be a better option. See our embroidery vs printing guide.
Think about names and job titles separately
If garments need individual names, departments or job titles, provide the wording in a clear list and check spelling before production. These personalisation details should be treated separately from the main company logo.
Approve before the main order
For a new logo setup, check the proposed appearance, size, position and colours before authorising the full run. Larger or more complex requirements may justify a physical sample.
Keep the specification for repeat orders
Record the approved logo, thread colours, size, position and garment codes. This is one of the simplest ways to keep future orders consistent when new employees join or replacement garments are required.
Ordering embroidered workwear?
Browse our polo shirts and business workwear ranges, or request a business quote for a larger team requirement.
