Privacy policy
PRIVACY POLICY
Last updated: 16 August 2026
Love My Uniform Ltd respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit lovemyuniform.com, create an account, request a quotation, place an order, contact us or otherwise interact with Love My Uniform.
1. WHO WE ARE
The data controller is:
Love My Uniform Ltd
39 Hatherley
Yate
Bristol
BS37 4LT
United Kingdom
Company Registration Number: 17286047
VAT Registration Number: GB523988553
Email: hello@lovemyuniform.com
Telephone: 0117 287 0521
Website: lovemyuniform.com
Love My Uniform Ltd determines how and why personal information covered by this Privacy Policy is used.
2. PERSONAL INFORMATION WE MAY COLLECT
Depending on how you interact with us, we may collect information including your name, business or organisation name, job role, billing and delivery address, email address, telephone number, account details, order history, quotation information, product and size requirements, personalisation requirements, logos or artwork, payment and transaction information, communications with us, IP address, browser and device information, website interaction data and marketing preferences.
Payment-card information is normally handled securely by our payment and ecommerce providers rather than being stored directly by Love My Uniform Ltd.
3. HOW WE COLLECT INFORMATION
We may collect personal information directly from you when you:
place an order;
create an account;
request a quotation;
contact us;
submit artwork or branding requirements;
complete forms;
communicate with our team; or
subscribe to marketing.
We may also receive information automatically through your use of our website and from service providers involved in operating our business, including ecommerce, payment, delivery and technology providers.
4. HOW AND WHY WE USE PERSONAL INFORMATION
We only use personal information where we have an appropriate reason and lawful basis for doing so.
Orders and contracts
We use personal information to process orders, take or administer payment, source garments, arrange embroidery or printing, organise delivery, communicate with you and administer returns or refunds.
Our lawful basis will normally be performance of a contract or taking steps at your request before entering into a contract.
Quotations and enquiries
We use information to prepare quotations, respond to enquiries and discuss your uniform or workwear requirements.
Our lawful basis will normally be taking steps at your request before entering into a contract and/or our legitimate interests in responding to business enquiries.
Customer accounts
We process information to create and administer customer accounts and provide account-related services.
Our lawful basis may include performance of a contract and our legitimate interests in providing effective account services.
Customer service
We use personal information to answer questions, resolve problems, administer complaints and support customers.
Our lawful basis may include performance of a contract, compliance with legal obligations and our legitimate interests in providing customer service.
Fraud prevention and security
We may process information to detect, prevent and investigate fraud, misuse, security incidents and unlawful activity.
Our lawful basis may include our legitimate interests in protecting our customers, systems and business, together with legal obligations where applicable.
Accounting, tax and legal requirements
We retain and use appropriate transaction and business records to meet accounting, VAT, tax and other legal or regulatory responsibilities.
Our lawful basis is compliance with legal obligations.
Marketing
Where permitted by law, we may send information about Love My Uniform products, services, promotions and relevant business offers.
Depending on the circumstances, we may rely on consent or legitimate interests.
Electronic direct marketing is also subject to applicable UK privacy and electronic communications rules.
You can unsubscribe from marketing emails at any time by using the unsubscribe link or contacting hello@lovemyuniform.com.
Website analytics
We may process website usage information to understand how visitors use our website and to improve its performance, content and customer experience.
Where consent is legally required for non-essential cookies or similar technologies, those technologies will only be used in accordance with the choices made through our consent controls.
5. COOKIES AND SIMILAR TECHNOLOGIES
Our website uses cookies and similar technologies.
Some technologies are necessary for functions such as security, shopping baskets, checkout and customer accounts.
Other technologies may support analytics, advertising or personalisation.
Where UK law requires consent before a non-essential technology is stored or accessed on your device, we will use the website's consent controls to obtain and manage that choice.
You can review or change available cookie choices using the cookie preferences provided on the website.
6. WHO WE MAY SHARE INFORMATION WITH
We may share personal information where reasonably necessary with organisations that help us operate our business, including Shopify, payment processors, banks and payment providers, delivery companies, embroidery and print partners, fulfilment partners, IT and security providers, accounting and professional advisers and marketing or analytics providers where lawfully enabled.
We may also disclose information where required by law, regulation, court order or a competent government, regulatory, tax or law-enforcement authority.
We require personal information to be handled appropriately when it is shared with service providers.
7. SHOPIFY
Our ecommerce store is hosted using Shopify.
Shopify processes personal information in connection with the operation, security and improvement of the ecommerce services used by Love My Uniform.
Shopify may also process certain information for its own purposes in accordance with its applicable privacy documentation and services enabled on our store.
Where Shopify or related services use cookies or similar non-essential technologies for which UK law requires consent, their use is subject to the applicable consent mechanism.
8. INTERNATIONAL TRANSFERS
Some organisations that provide services to us may process personal information outside the United Kingdom.
Where a transfer of personal information is subject to UK international-transfer restrictions, we will use an appropriate legal mechanism where required.
Depending on the destination and circumstances, this may include UK adequacy regulations, approved contractual safeguards or another permitted transfer mechanism.
You may contact us at hello@lovemyuniform.com if you would like further information about safeguards relevant to your personal information.
9. HOW LONG WE KEEP PERSONAL INFORMATION
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and for applicable legal, accounting, tax, contractual and regulatory requirements.
The relevant retention period depends on factors including:
the nature of the information;
the reason it was collected;
whether an account or customer relationship remains active;
legal and tax record-keeping requirements;
the possibility of a complaint or dispute; and
security or fraud-prevention requirements.
When information is no longer reasonably required, we will delete, anonymise or otherwise dispose of it as appropriate.
10. YOUR DATA-PROTECTION RIGHTS
Depending on the circumstances and applicable law, you may have rights relating to your personal information, including rights to request access, request correction, request deletion, restrict certain processing, object to certain processing, receive certain information in a portable format and withdraw consent where processing relies on consent.
These rights are not absolute and may depend on the circumstances and lawful basis involved.
To exercise a data-protection right, contact:
hello@lovemyuniform.com
We may need to verify your identity before completing a request.
11. YOUR RIGHT TO OBJECT TO DIRECT MARKETING
You have the right to object at any time to the use of your personal information for direct marketing.
You can stop marketing emails by using the unsubscribe link contained in the message or by contacting:
hello@lovemyuniform.com
12. COMPLAINTS
If you are concerned about our handling of personal information, please contact us at:
hello@lovemyuniform.com
You also have the right to raise a complaint with the Information Commissioner's Office, the UK supervisory authority for data protection.
13. CHILDREN'S INFORMATION
Our website is intended for people and organisations purchasing uniforms and workwear and is not designed as an online service directed specifically at children.
We do not knowingly seek personal information directly from children for direct marketing.
Parents, guardians, schools, clubs or organisations may provide information required to fulfil an appropriate uniform order.
If you believe personal information relating to a child has been provided to us inappropriately, please contact us.
14. SECURITY
We use reasonable technical and organisational measures designed to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
No internet transmission or electronic storage method can be guaranteed to be completely secure.
15. AUTOMATED PROCESSING
We do not currently use personal information ourselves to make decisions about customers that produce legal or similarly significant effects solely through automated processing.
Service providers involved in areas such as fraud prevention may use automated systems as part of their services.
16. THIRD-PARTY WEBSITES
Our website may contain links to websites operated independently by third parties.
We are not responsible for the privacy practices of independent third-party websites. You should review their privacy information when visiting them.
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy when our business practices, services, technology or legal obligations change.
The latest version will be published on our website and the revision date shown above will be updated.
18. CONTACT US
For questions about this Privacy Policy or our use of personal information:
Love My Uniform Ltd
39 Hatherley
Yate
Bristol
BS37 4LT
United Kingdom
Email: hello@lovemyuniform.com
Telephone: 0117 287 0521
Website: lovemyuniform.com